A cannes lions jury presents the art of branded entertainment. A Cannes Lions Jury Presents: The Art of Branded Entertainment by P.J. Pereira 2019-03-02

A cannes lions jury presents the art of branded entertainment Rating: 5,9/10 1247 reviews

A Cannes Lions Jury Presents

a cannes lions jury presents the art of branded entertainment

This book conveys their comprehensively debated conclusions. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

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the art of branded entertainment

a cannes lions jury presents the art of branded entertainment

This book provides their comprehensive findings, along with their insightful recommendations on how one can produce entertainment that respects the time invested by the audience as well as the resources provided by the brand and the talent involved. Unlike who may also offer A Cannes Lions Jury Presents: The Art of Branded Entertainment books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. She is based in London but drives branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy.

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BCMA Partners: A Cannes Lions Jury Presents

a cannes lions jury presents the art of branded entertainment

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. The book examines the benefits of branded entertainment and the value of earning consumer interest among audiences that are becoming increasingly harder to reach, in a world quickly shifting its attention to on-demand platforms not necessarily supported by ads. For days they deliberated on what made an entry more or less successful. Monica has a proven track record of success creating and implementing marketing programmes that drive innovation for various Fortune 500 brands. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.

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BCMA Partners: A Cannes Lions Jury Presents

a cannes lions jury presents the art of branded entertainment

Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Part 2 — The Art, addresses the creative ways in which brands can infiltrate the entertainment landscape.

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Cannes Lions Entertainment Jury 2017 Presents: “The Art of Branded Entertainment”

a cannes lions jury presents the art of branded entertainment

With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands talk to their audiences. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. The Art of Branded Entertainment offers an experienced look at how content has changed over the years and continues to evolve in the digital era, while highlighting the most effective ways to balance brand messaging and consumer engagement. For days they deliberated on what made an entry more or less successful. It will be available at retailers worldwide on October 4, 2018.

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the art of branded entertainment

a cannes lions jury presents the art of branded entertainment

We hope you will find their insights both inspirational and thought-provoking. June 2018 A Cannes Lions Jury presents: The Art of Branded Entertainment, a collection of essays on the future of advertising from some of the biggest names in the industry. The Art of Branded Entertainment delves into the wide range of entries submitted to the annual Cannes Lions Festival of Creativity by thousands of agencies worldwide. It identifies the factors that enable content to inspire and leave a lasting impression on viewers. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. And, finally, Part 4 - The Business, is dedicated to the business of branded entertainment and how to form a true partnership that benefits all parties involved.

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the art of branded entertainment

a cannes lions jury presents the art of branded entertainment

Prior to this role she was Managing Partner at Publicis Entertainment in London and Paris and worked as Head of Branded Content at All3Media. For days they deliberated on what made an entry more or less successful. Part 2 - The Art, addresses the creative ways in which brands can infiltrate the entertainment landscape. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Monica is an award-winning strategic-marketing professional with over twenty years of agency experience in brand strategy, influencer marketing, entertainment outreach, experiential marketing, sponsorship and promotions as well as insights and analytics. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.

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A Cannes Lions Jury Presents

a cannes lions jury presents the art of branded entertainment

Their clients include over 400 of the most respected talent, influencers, content creators and brand innovators, including Kate Hudson, Cameron Diaz, Carrie Underwood, Sean Combs, Pepsi, Audi, Samsung, American Express and T-Mobile. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. For days they deliberated on what made an entry more or less successful. Ms Goll has been recognized by Advertising Age, Billboard and Adweek as a top entertainment marketer for brands and by Variety as one of the top women in the industry making an impact.

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A Cannes Lions Jury Presents: The Art of Branded Entertainment by P.J. Pereira

a cannes lions jury presents the art of branded entertainment

About Cannes Lions Cannes Lions are the most established and coveted awards for the creative and marketing communications industry. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. It addresses the need for brands to find new ways to create an effective entertainment presence, and offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition. This is the first book ever written by a Cannes Lions jury and is an exploration of what makes compelling entertainment content.

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