These stands can be picked as per the different designs, types and styles to match the party premise. The process of making a brand well known and loved by consumers is called brand activation. Endurance Events Host a sporting event such as a swim or bikeathon on stationary bikes that keeps going throughout the day. You can incorporate this into team building activities at corporate retreats as well as competitions at trade shows by giving attendees 2 minutes to make the best Lego creation, it would be a fun way to drive traffic to your booth. The images themselves can be automated and moving and in some cases, integrated with the ability to interact with attendees when they are near for some thrilling fun and wow factor.
You could pitch opposing points of view like Buyers versus Sellers, Big Business versus Small business , or competing businesses and brands for example. These are particularly fun for corporate events where attendees end up wearing the costumes around the office first. Not a costume company, or a toy store or even a comic book store. Allow tickets to be purchased via the different sites and mediums you have promoted on e. Here are 20 ideas that are guaranteed to be popular…. You can choose whether to allow people to download your original PowerPoint presentations and photo slideshows for a fee or free or not at all. You can browse through some of our eminent mall activation ideas and solutions.
Helps brand ranking — Innovative such as exhibitions and brand activations improve the overall rating of the brand in the market. Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company. Here are some event ideas to inspire you. A fun idea is an outdoor pizzeria that rolls around once a month to cook stone-baked pizza in the open air. Look forward to your responses. Getting covered just once in your local paper can be enough to boost sales. By making attendees feel special, they will be much more inclined to give to your cause or spend some extra money while attending your event.
Alternatively, give swag at the registration desk and entrance or in goody bags on the way out. By making your events more socially connected you will increase your visibility and build upon your potential fundraising income. They could be incorporated into the next office event and a competition to decide on which is best. Ensure all radio holders are fully trained in operating the devices. Along these lines, brand activation goes about as one of the best brand building activities for an organization. This event has spawned many similar event formats and For example: 3. Walk-a-Mile Particularly fun at corporate retreats, attendees have to partner up with someone with a different job role or department the more different the better.
Get it right and your attendees will do your social media marketing for you! Out of Hours Mix things up and turn an event into an out of hours speakeasy or overnight lock-in! Every single person who attended the tournament 144 people were automatically entered into the draw to win this horrible item. We are making it public and sharing it with you. If corporate events are your game, we have some essential reading for you in this post:. The last idea on the list is actually the best idea of all: sit down with your prospects and tell them that you want them to pick their own activation plan and no matter how ridiculous it sounds on paper, tell them that you will make it happen. In order to attract more consumers towards your business, your promotional activities must stand apart from the rivals.
Completely revamping an annual event and losing all previous elements of its identity is probably too drastic for your loyal attendees. Free marketing opportunities Do you use the sites your customers frequent? Before the event would offer more flexibility and allow you better rates to negotiate a hotel package beforehand but even during the event you could offer to cover accommodation costs for the event. Local Walking Tours Add a walking tour to your event so that attendees can see some of the best community sites. Featured Speaker videos Ask your speakers to send short videos shot from their smartphones in landscape mode telling your audience why they need to attend their session and what are they going to cover. Become a resource Never miss the opportunity to greet your customers and engage them with an open-ended question about how you can help them. Helium balloons are the favorite for standalone décor and pack more of a punch than traditional balloons.
Their goal was to convince the audience to visit their city and their method was to show off the best their city had to offer. You could offer this as part of the entertainment at your event or go all out and make it a feature itself. All rights reserved The Subject matter and contents of this website are the property of Candid Marketing Pvt Ltd, and cannot be used without the permission of the agency. Offer Follow-Up Opportunities Help attendees continue their conversations by offering a way they can follow up, whether this is forms that they can exchange, a list of attendees and companies they came from make sure you get permission first! You can get incredible value by tapping in the actual audience that will attend the event. Crowd Props Everything from beach balls, balloons, giant inflatables or even smaller ideas like bubbles can make the experience more interactive, particularly with huge crowds and audiences that it is difficult to get individual feedback from. It is important to remember that well-known stations are used regularly by motorists so securing a top rush-hour spot will have your event heard by thousands in the car, not just for those listening at home. Everyone loves an underdog or cat story.
Having walking entertainers to interact or big screens near the waiting area will make time fly by for guests. These events give people a chance to try a product, ask questions about it and participate in some way that makes them feel apart of the brand. Brand activation is a platform that is a means of building a space for your products and services to surpass the elasticity of consumer interaction and gives a kick-start to your business. It can attract attendees, give audience satisfaction and increase brand exposure in a big way. You could create an incentivized leaderboard or tournament lasting throughout the event with prizes for the winners. Temporary Rebranding In commemoration of the event, change your branding colors or create a special logo that will be used for the year of your anniversary. Strengthens brand-consumer relationship — Not many media platforms give brands and companies the luxury of strengthening their relationship with its customers.
Build customer relationships Personal interaction with customers is a great way to establish relationships and encourage long-term customer loyalty. In simple terms, brand activation is a marketing and promotional tool that helps your brand to get to the target audience. If it is a particularly long event, you could do this multiple times!. Drawing a blank when it comes to promotional ideas? Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. Once you have your best customers down, you can create multiple customer profiles for different types of customers for targeting purposes.