Uncertainty reduction theory - Uncertainty Reduction Theory Flashcards

Reduction theory uncertainty Uncertainty Reduction

Reduction theory uncertainty Uncertainty Reduction

Reduction theory uncertainty Uncertainty reduction

Reduction theory uncertainty Uncertainty Reduction

Reduction theory uncertainty Uncertainty Reduction

Reduction theory uncertainty Uncertainty reduction

SAGE Reference

Reduction theory uncertainty Uncertainty reduction

SAGE Reference

Reduction theory uncertainty Uncertainty Reduction

Reduction theory uncertainty Uncertainty reduction

SAGE Reference

Reduction theory uncertainty Uncertainty reduction

Uncertainty Reduction Theory

Uncertainty Reduction Theory Flashcards

This theory suggests that individuals have boundaries around their information and want control over who can access that boundary.

  • Therefore, C2C e-commerce platforms constantly involve initial interaction between strangers that is motivated by the desire to exchange a product for money.

  • — Sandra Petronio and Maria K.

Uncertainty reduction theory

Stability-change involves wanting continuity while still desiring novelty in a relationship.

  • " MRU could be used at the organizational level to examine communication related to organizational strategy.

  • Kellerman and Reynolds 1990 pointed out that sometimes there are high level of uncertainty in interaction that no one wants to reduce.




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